‘Business Pipe Lines’
‘What are these and Why are they Important’
By Michael Marshall, PhD ( www.AskTheBusinessDoctor.com )
Most people refer to business pipe lines as potential new business that the business organizations are working on; whether it is current clients/customers, new customers/clients, new markets and possibly new applications.
It is common for current business to decline over time and new business is needed to replace it and hopefully help to increase business.
It is common for customers and clients to have life cycles that make the development of new customers, clients and markets, important.
It is common for products and services to have a life cycle that makes the development of new products and new services, important.
It is common for markets to have life cycles that make the development into new markets important.
Beyond this simple explanation, it is important that business pipe lines extend to all departments and functions in a business organization.
2. Marketing and marketing communications
3. Customer service
6. R & D Research and Development
9. Finance and accounting
10. And all other departments and functions
All departments and functions need a formal business pipe line.
These need to be formal, documented with time lines for progress and continuous review to assure aggressive progress.
All departments and functions have things that become obsolete and new advancements are required.
Business organizations must work as a team internally and advance as a team.
Advancements, progress and new opportunities are in these pipe lines that are important for growing the business organization.
To be successful several things are needed:
1. Aggressive support from the business organization
2. Aggressive support and monitoring from the CEO and president
3. Financial support
4. Highly skilled, educated, trained and experienced management staff
5. Highly trained and skilled employees within the departments and functions
6. Support for continual training, education and increasing skills
7. Progressive incentive programs
Successful growing business organizations have these pipe lines and processes set up.
Struggling business organizations do not have these set up.
You successfully accomplish this and grow or you do not and eventually go out of business to be replaced by competition.
Business organizations need the assistance of professional advisors and universities to help accomplish this. They have some of the expertise, knowledge and resources that can help.
As Albert Einstein often commented on:
“Life is like a bicycle; to keep your balance you must keep moving forward”
“The value of a college education is not the learning of many facts but the training of the mind to think”
“The best thing from college is not the knowledge since much will be proved wrong over time: The best is making the mind more creative”
“We cannot solve our problems with the same thinking that created them”
“No problem can be solved from the same level of consciousness that created it”
For additional information and assistance, feel free to contact me directly.
Michael has 25 years of business experience in numerous markets with a variety of products and services. Prior to his extensive business career, he was a behavioral health counselor.
His education includes a PhD in business, MBA, BS degrees in psychology and social human behavior, Federal International Business Certification, and over 34 other advanced certifications in; business management, business development, sales, marketing, marketing communications, customer service, product management and development, training and business strategy.
Michael has written over 100 business subjects with 28 business articles published internationally.
His passion is ‘Business Development’ and ‘Creatively Finding Ways to Grow the Business’ using his psychology and behavioral health background and training.