Monthly Archives: September 2008

PERSONAL INTERVIEW – Mid Fall 2008 part 3 – “BRANDING”

INTERVIEW WITH MICHAEL MARSHALL, ‘THE BUSINESS DOCTOR’     ‘The Importance of Branding and How To Creatively Accomplish It Cost Effectively’ Mid Fall 2008 – part 3   INTERVIEWER   Thanks for giving us some additional time.   We have … Continue reading

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PERSONAL INTERVIEW – Mid Fall 2008 – part 2

PERSONAL iINTERVIEW with Michael Marshall ‘The Business Doctor’   Mid Fall 2008 – part 2     INTERVIEWER:   I will keep this session short.   In the past you have mentioned the importance of organizations developing ‘Business Plans’, ‘Marketing … Continue reading

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INTERVIEW WITH THE BUSINESS DOCTOR – Mid Fall 2008

PERSONAL INTERVIEW WITH ‘THE BUSINESS DOCTOR’, MICHAEL MARSHALL MID-FALL 2008     INTERVIEWER: Prior to your extensive business career, you started with engineering and medical.     You have education, training and experience in both of these.     I … Continue reading

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INTRODUCTION TO EXECUTIVE SUMMARIES & BRIEFINGS

INTRODUCTION   INTERESTING SENIOR EXECUTIVE SUMMARIES  from the  1990’s Michael Marshall ‘The Business Doctor’ 2008   As I mentioned in my personal background; early in my business career (early 1990’s) when I was in middle management level positions, part of … Continue reading

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#1 ‘ACCOUNT PENETRATION – INCREASING SALES, PROFITS & COST SAVINGS’

INTERESTING SENIOR EXECUTIVE SUMMARIES  from the  1990’s Michael Marshall ‘The Business Doctor”   Number 1   ‘Account Penetration’       ‘Increasing Sales, Profits and Cost Savings’ Account penetration is fundamental to good business and increasing sales revenues Even with this being … Continue reading

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#2 ‘SELF-IMAGE & SUCCESFULL SELLING’

INTERESTING SENIOR EXECUTIVE SUMMARIES  from the  1990’s   Michael Marshall ‘The Business Doctor’ Number 2   ‘ SELF-IMAGE AND SUCCESSFUL SELLING’ Image and self-image are important. It helps to look professional when trying to feel and act professional. To increase … Continue reading

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#3 ‘DO TOLL-FREE TELE. NUMBERS BUILD CUSTOMER CONFIDENCE’?

INTERESTING SENIOR EXECUTIVE SUMMARIES FROM the 1990’s Michael Marshall ‘The Business Doctor’ Number 3 ‘DO TOLL-FREE TELEPHONE NUMBERS HELP BUILD CUSTOMER CONFIDENCE ?’   Studies do indicate that toll-free 800 numbers does help build customer confidence in a business. In … Continue reading

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#4 ‘DO WORDS INDICATE HOW SOMEONE IS TRULY THINKING & FEELING?’

INTERESTING SENIOR EXECUTIVE SUMMARIES FROM the 1990’s Michael Marshall ‘The Business Doctor’ Number 4 ‘DO WORDS INDICATE HOW SOMEONE IS TRULY THINKING OR FEELING?’   Studies indicate that the words being used by people often indicate little about how that … Continue reading

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#5 ‘IMPORTANCE OF DEVELOPING MULTIPLE CONTACTS IN ACCOUNTS’

INTERESTING SENIOR EXECUTIVE SUMMARIES FROM the 1990’s Michael Marshall ‘The Business Doctor’   Number 5 ‘THE IMPORTANCE OF DEVELOPING MULTIPLE CONTACTS IN EVERY ACCOUNT ON AN ONGOING BASIS’   Studies show that out of 1000 contact you may have in … Continue reading

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#6 ‘WHY BUYERS REACT TO QUOTES WITH “PRICE IS TOO HIGH”

INTERESTING SENIOR EXECUTIVE SUMMARIES From the 1990’s Michael Marshall ‘The Business Doctor’ Number 6   ‘WHY BUYERS OFTEN REACT TO QUOTES WITH “THE PRICE IS TOO HIGH”?   Studies of buyers indicate that 53% of buyers react to price quotes … Continue reading

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