Bibliography

PUBLICATIONS BIBLIOGRAPHY

of

Michael P. Marshall, PhD
‘The Business Doctor’

The following list of articles written by Michael Marshall, PhD who is also known as ‘The Business Doctor’ have been published.

 

Over 120 subjects on business, management, business development, sales and marketing are on the website www.AskTheBusinessDoctor.com

 

Article : Name:

“As a New CEO, president, VP, Director or General Manager For a Business Organization, What Should Be Your first 30 to 60 Says Priorities and Efforts”

Published in:

–  CEO World Biz Magazine,  www.CEOworldbiz.com   August 17, 2010

–  ALI The Academic Leadership Journal, Fort Hays Kansas University  Winter 2010/2011

 

 

Article Name:

“Business Chaos, 2008 and beyond”

‘Financial Pressures May Help To Overcome ‘The Rule of 10’ and ‘Business Psychosis’

Published in:

– CEO Magazine,  www.CEOworldbiz.com  February 2, 2009

– Small Business CEO Magazine, www.smallbusinessCEOmagazine.com  March 2009

 

 

Article Name:
“Business Development & Company Sales Growth: Who’s Minding The Store”?

 Published in:
– Journal of Personal Selling & Sales Management for Professional Business Academics   Spring 1998

– Chicago Sales & Marketing Executives International Journal  May 6, 1998

 

 

Article Name:

‘Business Shames’

–  ‘Some Serious Business Shames to Think About’

–  ‘These Are Worldwide Issues’

–  ‘What Can Be Done to Improve Them’

Published in:

ALI The Academic Leadership Journal,  Fort Hays Kansas University  Winter 2010/2011

 

 

Article Name:

‘Business Quick Sand’

Published in:

ALI The Academic Leadership Journal,  Fort Hays Kansas University  Winter  2010/2011

 

Article Name:

“Competence, Common Sense, Honesty, and Integrity” 

“What Happened to Integrity?”

Published in:

The HR Directors News  Magazine     October 1, 2015

 

 

Article Name:

“Connecting The Dots”

‘Increase Sales Revenues and Penetrate More Markets by Connecting The Dots’

Published in:

– CEO Magazine,  www.CEOworldbiz.com  February 2, 2009

 

 

Article Name:

“Creativity and Outside The Box Thinking’ Is Important For Business Development, Marketing, Product Development, Service Development and Growing The Business

 
Published in:

– CEO World Biz Magazine   April 2009

– Small Business CEO Magazine   April 2009

 

Article Name:

‘Creativity’, ‘Out of The Box Thinking’, ‘Forward Thinking’, ‘New Ideas’, Innovation’

‘Ideas That are Mandatory to Grow Business in eh New Global Business World’

Published in:

–  Agency Sales Journal (MANA)       July  2011

 

 

Article Name:
‘Cultural Influences on Students’ Ability to Learn, Teaching Professors’ Challenges, Effective Methods & Importance of Teachers’ Emotional/Mental Health’

 
Published in:
Advance Business English Specialty,   BESIG.org  Fall October Journal News
+
Pan-Korea English Teachers Association International,  PKETA
Conference manual + Special Guest Conference Speaker,  October 2014

 

 

Article Name:
“How To Avoid The Small Business Control Syndrome”

 Published in:
– Agency Sales Journal   July 1995

– Finishers Management Journal  December 1993

 

 

Article Name:
“How To Blitz Sell”

 
Published in:
– Intelligence Report  January 1992

 

Article Name:
“How To Get 500 Percent Return On Your Ad Budget”

 
Published in:

– Intelligence Report   October 1992

– On Target Journal  February 1992

 

“How to Grow Business and Overcome Your Organization’s Issues”

Published in:

The HR Director News  Magazine         October 15, 2015

 

 

Article Name:
“How To Select The Right Rep Firm”

 
Published in:
– Agency Sales Journal  January 1993

– Sales and Marketing Management Magazine April 1993

– Sales and Marketing Management Editorial May 1993

 

Article Name:

‘How to Set Goals & Objectives & Successfully Achieve Them’

Published in:

CEO World Magazine         November 4, 2013

 

 

Article Name:

“How Weather and Climate Affects Business, Business Management, People and the Psychology of People”

“Far More Than Commonly Thought Of”

Published in:

The HR Director News  Magazine         September 30,2015

 

 

Article Name:

‘In The US, Tough Economic Times With High Unemployment Is Stimulating The Paradox of Candidates Being viewed As Being ‘Over-Qualified’ Possibly Being In Violation of The EEOC Equal Employment Opportunity Coomission Law”

Published in:

– HR Manager Magazine         June 2009

 

Article Name:
“Managing Your Company’s Knowledge”

 
Published in:
– Agency Sales Journal  January 2000

 

 

Article Name:
“Mechanics Of Good Product Sales Training; Do It Right And Do It Regularly”

 
Published in:
– Agency Sales Journal  August 1993

 

 

Article Name:

“New Leadership Challenges 2009 and Beyond”

Published in:

CEO Magazine   January 2010

 

 

Article Name:

“Power Protection In The Maquiadora Market”

Published in:

– Twin Plant News Journal          January 1992

 

 

Article Name:

 ‘Similarities Between Business Organizations and Psychology’

Published in:

ALI The Academic Leadership Journal,  Fort Hays Kansas University,  Winter 2010/2011

 

 

Article Name:

‘Similarities between Business Strategy and Military Strategy’

 

Published in:

The HR Director News  Magazine   October 15, 2015

 

 

Article Name:

“The Importance of EQ Emotional Intelligence in Business”

Published In:

Think Marketing Magazine        October 20, 2015

The HR Directors News Magazine         October 30, 2015

 

 

Article Name:
“The Double Paradigm Shift; The Role Of The Independent Sales Representative”

 
Published in:
– Agency Sales Journal   July 1999

– Doors and Hardware Journal  August 2000

 

 

Article name:

“The New Technology of Neuro-Marketing for Growing the Business”

Published in:

Think Marketing Magazine                   October 15, 2015

The HR Directors News Magazine       November 1, 2015

 

 

Article Name:

“The Psychology of Business Development”

– ‘Would a psychologist be helpful to CEO’s for growing the business’?

– ‘Why is continual education and training needed to assure business development’?

– ‘Why do CEO’s need to lead business development efforts to be effective’?

– ‘What methodology can be utilized to be more successul in business growth’?

 

Published in:

– CEO World Magazine, www.CEOworldbiz.com   February 2, 2009

–  Small Business CEO Magazine, www.SmallBusinessCEOMagazine.com  March, 2009

– ALI The Academic Leadership Journal, Fort Hays Kansas University  Winter 2010/2011

 

 

Article Name:
“The Rule Of Ten; A Quest For Power”

 
Published in:
– Corporate Report Wisconsin Journal October 1993

– Rep Connections Journal  September/October 1993

 

 

Article Name:

‘Questions to Have Answers for When Developing a Business Development and Marketing Plan & Strategy’

Published in:

ALI The Journal of Leadership,  Fort Hays Kansas University  Winter 2010/2011

 

 

Article Name:

“The WOW Factor For Business Development”

– ‘If you have it, flaunt it’

– ‘If you do not have it, create it’

– ‘If you do not have any “WOW” factors, you are pressured to be a commodity with the lowest price’

Published in:

– Small Business CEO Magazine, www.SmallBusinessCEOMagazine.com    February 2009

– CEO World Magazine,  www.CEOworldbiz.com  February 2, 2009

 

 

Article Name:

“Things to Help Business Development and Things that Will Decrease Business”

Published in:

The HR Director News Magazine       October 10, 2015

 

 

Article Name:

Utilizing Your Corporate Attorney Proactively to Avoid Problems and Save Money
‘Corporate attorneys, business organizations and companies can take a proactive approach that preventing legal issues is good business just like; medical doctors taking the approach that preventative medicine is good medicine’

Published in:

Small Business CEO Magazine July  2009

 

 

Article Name:

‘Utilizing Segmentation Analysis, Internally and externally For Business Development and Marketing’

 

Published in:

– CEO Magazine,  www.CEOworldbiz.com  February, 2, 2009

 

Articles Written From 1980 – 2013
and
Published Directly To Personal Website of www.AskTheBusinessDoctor.com

A Special Section Just For Small Service & Trade Businesses & Small
Home Businesses

Account Penetration:  Increasing Sales, Profits & Cost Savings

Advancing Executive Management Fundamentals

Are you a Farmer or Hunter?  In sales this is misleading

As a New CEO, president, VP, Director, General Manager For a Business Organization, What Should Be Your first 30 to 60 Days Priorities and Efforts?

Building & Leading A Team

Business Chaos – Is Business Hurting Enough To Change?

Business Development:  Increasing Sales & Profits

Business Development for 2011 and Beyond         ‘Competence and efforts in business development has proven to be the main deciding points for businesses to grow and survive or strugggle, fail and possibly close’

Business Development For Attorneys & Legal Market

Business Ethics

‘There Are More Questions Than Answers’

Business Improvement & Growth

Business Pipe Lines;  What are these Why they are important

‘Business Shames’     Some serious business issues to think about.

These ‘business shames’ are not just an issue in the United States;  these are actually worldwide issues.

What can be done to improve them?

It would be a wonderful business world if these ‘business shames’ could be improved.

“BUSINESS QUICKSAND’

What is ‘Business Quicksand’?

What are the symptoms of it?

Most importantly, how to prevent it

‘CHANGE MANAGEMENT’
Managing Change, Improvements and Advancements
What is it?
Why would it be needed?
What are the challenges?
The Top Ten Keys to successful ‘change management’

‘Cold Calling’ For Developing Sales, New Customers And New Markets

Cold Calling     ‘A Traditional Sales Duty and Function’    “The Business Environment Has Changed; What is Effective and What is Not Effective’

 

Competence, Common Sense, Honesty, Integrity;   ‘Is it lacking today or just that the individuals with it are not being hired?’  The view from a 90 year old WWII veteran

 

Connecting The Dots For Business Development And Growth

Creativity and Outside The Box Thinking Is Important For Business Development, Marketing, Product Development, Service Development and Growing The Business

“Creativity’, Outside the Box Thinking’, ‘New Ideas’, ‘Fresh Thinking’, ‘Innovation’       ‘All are Mandatory to Help Grow Business in the New Global Business World’

Do Toll-Free Telephone Numbers Build Customer Confidence

Do Words Indicate How Someone Is Truly Thinking & Feeling

Expanding Sales Internationally   –   Expanding Sales Globally Has Become A Requirement For Businesses To Survive And Grow

Evaluating Possible Acquisitions, Purchasing Businesses Or Starting A
New Business

Fastest Way To Increase Sales and Grow Your Business:

‘Increase your job position descriptions and double your hiring criteria of higher education and trainings, skills, knowledge, experience and most importantly include ‘creativity’, ‘innovation’ and ‘out of the box thinking’   –  Postive results happen fairly quickly  –  Recruit and hire outside your market and industry to bring in break-though new ideas and thoughts’

 

How to Achieve Business Goals and Personal Goals

– Why do some individuals accomplish goals and others do not?

– Is the knowledge on how to set goals and the steps to achieve them common knowledge”

– How do some individuals achieve success and sometimes be viewed as a ‘visionary’?

– Is it luck, skills, motivation, stronf personal commitment, personal discipline, perseverance, a formal method and structure to follow or a combination of some these things?

 

How to Grow Business and Overcome Your Organization’s Issues, Problems & Situation That Are Currently Preventing Advancement & Growth

 

How Leadership Affects Business Development

How To Get Back Into An Important Business Or Sales Opportunity
Once You Have Been Eliminated

Identifying Procrastination & Improving

If Business Development Is So Important Then Why Is It Difficult To
Achieve & Many Fail At It

Importance Of Developing Multiple Contacts In Accounts

Importance of The Mix of Customers/Clients, Markets and Sales Cycle Times for Business Development & Profitability

Importance of Putting In Writing Business Objectives & Personal Goals

In The US, Tough Economic Times With High Unemployment Is Stimulating The Paradox of Candidates Being Viewed As ‘Over-Qualified’ Possibly Being In Volation of The Federal EEOC Equal Employment Opportunity Commission Laws

Incentive & Commission Programs That Produce Results

Increasing Sales & Penetrating More Markets

Increasing Sales Force Productivity

It’s Not My Job Or It’s Not My Department

International and Global Business   –   What is this? –  Why is this important? –  Does your business have products, services, knowledge, technology or capabilities that can be promoted globally? –   Do you need to import these things to help grow the business & be more profitable?  –  How to get competencies in this –   How to get started with international and global sales

Knowledge And Competence Is Golden     –     But It Is A Two Way Street    –     Both Business Organizations And The Individuals Must Want It

Leadership

Major Account Sales Strategy

Managing Multiple Priorities

Marketing Communications, Lead Generation, Telemarketing and
Utilizing Trade Shows To Produce Results

New Product Development

Operations Growth & Improvement

Sales Techniques, Methods & Strategies

Self-Image & Successful Selling

Selling Challenges In The Changing Business World

 

Senior Leadership;  Military Similarities to Business

 

Setting & Achieving Objectives & Goals

Similarities Between Business Strategy and Military Stratey

Strategic Selling & Strategic Marketing

Summary Of Business Development Fundamentals

Surviving In The New Fast Changing Business World

The Doctor Discusses Puzzling Business Situations

The Importance Of Training At All Levels To Prevent Businesses From
Falling Into The Horrible Situation of ‘The Rule of 10’

The Power Of Customer Service & Customer Satisfaction

The Psychology of Business Development

The Traditional Sales Approach “Are Youa Farmer or Are You a Hunter?” is Grossly Misleading

The Winning Combination Of Education, Training & Experience +
‘Creativity’, ‘Innovations’, ‘Out Of The Box Thinking’

The ‘WOW Factor’ For Business Development

Utilizing Your Corporate Attorney Proactively to Avoid Problems and Save Money:          ‘Corporate attorneys, business organizations and companies can take the proactive approach that preventing legal issues is good business just like; medical doctors taking the approach that preventative medical is good good medicine’

Utilizing Segmenation for Business Development & Marketing

Value Added Selling And Marketing In The 1990’s And Beyond

Why Buyers React To Quotes With “Price Is Too High”

Up-Selling and Cross-Selling For Business Development

Personal Interviews 2007 – 2009
Published Directly On Personal Website of www.AskTheBusinessDoctor.com

Subjects Include:

Acres Of Diamonds In Your Own Backyard:
Exploring Hidden Opportunities & Capabilities, Internally With
The Business Organization

Business PsychosisCommunications, Internal & External

Competition Analysis & Bench Marking; National & International

‘Creavity’, ‘Out of The Box Thinking’ – Why Is Formal Training Needed

Creatively Growing Sales With Current Customers

Creativity, Bold Innovations, Out Of The Box Thinking,
Being The New Key Success Factors

Emotion & Motivation:
Adapting To Change
Handling Pressures
Personal Qualities, Values & Motivation

Equal Trade versus Fair Trade – US Consumer Spending Affects Economies Around The World and How US High Unemployment and Wage Decreasing Negatively Affects Economies Around The World

Finding, Hiring & Retaining Skilled Employees & Staff

Importance Of Branding:
How To Creatively Accomplish It Cost Effectively

Importance Of Business Plans, Business Models, & Mission Statements

Importance Of Continual Development Of New Products & New Services

Importance of Continual Education, Training & Keeping Skills
Up-To-Date

Importance Of Continual Improvement In Everything

Importance Of Employee & Staff Passion In The Business Organization

Important Business Fundamentals

Interpersonal Relations & Communications:
Communicating & Influencing Others
Role In Group Relations
Style Of Relating To Others

Keeping Good Business Health

Leadership:
Coaching & Mentoring
Decision Making
Developing Others
Multi Tasking
Organization Activities & Leading People
Setting Direction

Marketing Plans & Strategies

New Leadership Challenges of 2009 and Beyond:  Who Is Surviving?  Who Is Not?  And Why

New Products & New Services:
Need For Proper Research Prior To Development,
Time Lines of Results

“Poisoning the Well’;   a busness situation needing immediate resolution

Problem Solving & Thinking:
Approaching Problems & Issues
Making Decisions
Thinking About Business Issues

Quickly Learning Business Development, Marketing, Branding and Apply To Your Business

Root Cause Analysis & Problem Solving

The Controversial Subject Of Outsourcing Including Customer Service, Sales, Marketing & Business Development

The Effects On Individuals From The Challenging & Fast Changing Business Environment

The Hybrid Position Of Product Marketing

The Need For Academic Sector To Partner With Government To Offer Business Development Programs

The Rule of 10:
How To Manage It To Avoid Harming The Business Organization

The Similarities Between Business Organizations and Psychology

The Traditonal Sales Appoach of “Are You a Farmer or Are You a Hunter?” is Grossly Misleading

Tough Economic Times With High Unemployment Is Stimulating The Paradox of
Candidates Being Viewed As ‘Over-Qualified’ Possibly Being In Violation of The
Federal EEOC Equal Employment Opportunity Commission laws

Understanding Of Self & Others:
Career Aspirations
Insights About Leading Others
Receptiveness Of Feedback & Change
What Business Development Is All About In Today’s Business World

What Struggling Companies and Struggling Businesses Have In Common

Personal Interviews 2007 – 2009
Published Directly On Personal Website of www.AskTheBusinessDoctor.com

Over 100 Subjects Include:
Acres Of Diamonds In Your Own Backyard:
Exploring Hidden Opportunities & Capabilities, Internally With
The Business Organization
Attitudes of New Potential Employees/Candidates Being ‘Over-Qualified’:
An Indication Of Current Staff And Management Possibly Being
‘Under-Qualified’ Needing Additional Experience, Education & Training.
Such a Situation May Contribute To The Business Organization Struggling and
Lagging Behind
Business Psychosis
Communications, Internal & External
Competition Analysis & Bench Marking; National & International
Creatively Growing Sales With Current Customers

Creativity and Outside The Box Thinking Is Important For Business Development, Marketing, Product Development, Service Development and Growing The Business
Creativity, Bold Innovations, Out Of The Box Thinking,
Being The New Key Success Factors
Discrimination In Business & The Workplace
Emotion & Motivation:
Adapting To Change
Handling Pressures
Personal Qualities, Values & Motivation
Equal Trade versus Fair Trade:
How The US Economy, US Consumer Spending, Unemployment and Wage Earnings Decreasing Affects Economies Worldwide
Excessive Executive Greed May Produce A New Psychology & Sociology Term Of ‘SCDD Social Conscience Deficit Disorder’
Finding, Hiring & Retaining Skilled Employees & Staff
Importance of Branding: How To Creatively Accomplish It Cost Effectively
Importance of Branding in Business Strategies
Importance of Business Plans, Business Models, & Mission Statements
Important Business Fundamentals
Importance of ‘Creativity’, ‘Innovation’ and ‘Out of The Box Thinking’ In All Aspects of Business
Importance of Continual Development of New Products & New Services
Importance of Continual Education, Training & Keeping Skills Up-To-Date
Importance of Continual Improvement In Everything
Importance of Employee & Staff Passion In The Business Organization
Importance of Higher Education and Trainings Along with Real Business World Experience:
The academic world views the business world as lacking higher education in solid fundamentals and not applying them, contributing to business struggles and failures
The business world views academics as not having real world experience
Extensive real world business experience along with higher education and trainings affectively bridge this gap
Are you one that has this and can bridge the gap or do you have staff with this bridging the gap?
Interpersonal Relations & Communications:
Communicating & Influencing Others
Role In Group Relations
Style Of Relating To Others
Keeping Good Business Health
Leadership:
Coaching & Mentoring
Decision Making
Developing Others
Multi Tasking
Organization Activities & Leading People
Setting Direction
Marketing Plans & Strategies
New Key Differentiators in Business Development and Marketing
New Products & New Services:
Need For Proper Research Prior To Development
Time Lines of Results
Poisoning the Well;  A business situation needing immediate resolution

Politics and Stimulating The US Economy
Poor Business Management With Bad Business Decisions and Lack of Good
Decisions Can Hurt or Destroy Any Company or Organization
Problem Solving & Thinking:
Approaching Problems & Issues
Making Decisions
Thinking About Business Issues
Psychology and Social Human Behavior Are Fundamentals For Business Development,
Marketing and Management

Risk Management   –   Words and Phrases used to promote your business can create serious legal liabilities
Root Cause Analysis & Problem Solving
Struggling US Economy Forcing Social and Psychological Changes

The Controversial Subject Of Outsourcing Including Customer Service,
Sales, Marketing & Business Development
The Effects On Individuals From The Challenging & Fast Changing
Business Environment
‘The Good, The Bad and The Ugly’
Personal Business Experiences Illustrating Each
The Hybrid Position of Product Marketing
The Importance of Account, Customer & Client Strategies
The Importance of Being Important and a True Value To Customers and Clients
The Importance of Branding For Business Development and Marketing

The Importance of Branding For Sales, Marketing and Business Development
Strategies

The Need For Academic Sector To Partner With Government To Offer
Business Development Programs
The Power of Branding Fundamentals for Business Development
The Power of Team Approach

The Rule of 10:
How To Manage It To Avoid Harming The Business Organization
Understanding and Discovering Customer Needs Requires Extensive Investigations
This is The Key To Sales, Marketing and Business Development.
Know More About Your Customers and Their Needs Than They Themselves Know.
Be Creative and Outside The Box Thinking to Uncover The Information.
Understanding of Self & Others:
Career Aspirations
Insights About Leading Others
Receptiveness Of Feedback & Change

Utilizing Your Corporate Attorney Proactively to Avoid Problems and Save Money
-‘Corporate attorneys, business organizations and companies can take a proactive approach that  preventing legal issues is good business just like;
medical doctors taking the approach that preventative medicine is good medicine’
What Business Development Is All About In Today’s Business World

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